Hello, I’m Hayley Hunter.

Please feel free to contact me to find out more.

I am a multidisciplinary CMF Designer with 2 years experience in an Automotive Advanced Design Studio. I am experienced at conducting trend research from both global visits and secondary sources, creating innovative CMF themes and translating these into tangible materials for interior and exterior application. My personal interests in the future of the human condition, sustainability, technology and our relationship with colour and materials plays a huge role within my design work. As a result of this, my work is engaging, tactile and forward thinking.


References available upon request.


July 2019-Present | CMF Designer - PriestmanGoode, UK

March 2018-July 2019 | CMF Designer (Graduate) - SAIC Motor, UK
• Assisting with future Brand Strategy DNA for MG and Roewe brands.
• Working alongside Lead CMF Designer on advanced CMF concepts and with suppliers to translate these into tangible outcomes.
• Accurately reporting trends from major design events in Europe & Asia.
• Delivering biannual trend presentations to UK and China studios.
• Presenting CMF proposals to the UK and Global Design Directors.
• Using VRED to create compelling visualisations to support CMF themes.
• Kicked off an internal Sustainability group with the aim of implementing a company-wide Sustainability Strategy and was the Champion for Design.

2017-2018 | CMF Design Intern - SAIC Motor, UK
• Creating physical and digital mood boards.
• Sourcing innovative materials to build up a physical materials library.



2017 | Conscious Colour - London Design Festival
Material samples formed part of the Conscious Colour Installation at London Design Week, in collaboration with Unique Style Platform & Surface Matter.

2017 | MoOD - Brussels
Samples from my graduate collection were chosen as part of the Innovation Platform, in collaboration with Colour Hive & Material Lab.

2017 | New Designers: Part One - London
Exhibited graduate CMF collection and trend book for A/W 27/28.

2016 | SURTEX - New York, MoOD - Brussels & Première Vision - Paris
Exhibited trend driven fabric print collections for S/S 17/18 & A/W 17/18.



2014-2017 | Leeds Arts University
BA (hons) Printed Textiles & Surface Pattern Design. First Class Honours.
Dissertation on the importance of sensory experience in CMF design.

2013-2014 | Birmingham Metropolitan College
UAL Foundation Diploma in Art & Design. Merit.

2011-2013 | King Edward VI College
Modern History, Psychology, General Studies, English Language and Graphic Design. AAABB.


Creative Skills

Research | Accurate trend reporting from major design events in Europe and Asia. Global trend forecasting across fashion, lifestyle and technological markets. Visual research accumulating in colour, material and finish theme creation.  

Colour | Strong affinity for colour, including colour forecasting, colour palette and proportion creation, and colour matching across substrates.

Material | Advanced understanding of a range of both hard and soft materials and their potential for suitable market applications. Ability to sensitively combine materials and finishes.

Digital | Excellent Adobe CC skills (including Photoshop, Illustrator, InDesign) and Microsoft Office/Mac equivalent. Working knowledge of VRED for CMF visualisations.  



2018 | Trend Bible Selects | New Designers 
Awarded for innovative designs, concepts and an awareness of future trends.

2018 | Shillingford Dulux Colour In Design Associate Prize | New Designers
Commendation for depth of colour research.